Posts Tagged ‘Retailing’

Kleeneze. A serious business.

An interesting story that happened to us recently whilst putting our catalogues out to our “Customer Base”, I have underlined customer base to emphasise the point. A lady in the street stopped us and proceeded to let us know how terrible Kleeneze was and that we would be better off with Betterware. I appreciate that Betterware has similar products and that this lady had some sort of allegiance to Betterware, (shame it isn’t a network marketing business.) Our reply was simply thank you for informing us of this however we have had this business in operation for some 3 years now. The lady in question was very taken back. The reason why I am writing a post like this is to examine the why? Unfortunately we were on a tight time schedule otherwise I would have engaged in further dialogue with this lady.

Firstly I can only imagine that she has had some poor service with a former distributor and has not been happy with the goods she has received. Or could it be that she has had trouble in returning her products that she has felt unhappy with. These reasons are not the fault of the company we are promoting and it is more than likely the distributor who was providing the service, a somewhat poor service may I add that was at fault.

With regards to the lady’s comments in the first place, I wonder if this lady would go up to a builder, plumber, electrician or any other local business owner and tell them that they would be better off doing another profession or working with another company. I think not. They would most certainly tell their friends, their family and neighbours how bad or good the products, service or business is though, which incidentally is the basis of network marketing. Lucky for us we are with one of the best and most respected network marketing companies.

Kleeneze as a company.

From my experience so far has been nothing but totally professional and the service we have received as independent distributors has been second to none. Secondly, it is our own business where we are totally responsible for our own ordering, our own distribution, our own goods returns, our own customer service and customer satisfaction. Thirdly we have no defined territory and can go anywhere in the UK, Ireland, Holland and Germany if we so choose. Our objective is to create a small but manageable customer base in which to provide a monthly service to. At the last count we have around 1000 happy customers in which we provide a 5 weekly service to. Yes we do admit that things do go wrong and goods are faulty, not suitable or just not right for the consumer, these are either replaced with the same, or returned with no questions asked and a full refund given. Most of our customers usually order something of the same value the next time we go round. We totally believe that if you adopt this policy and treat it as a serious business that it is your return of interest far exceeds monetary value.