TV advertising campaign
September 14th, 2009 | 
Author: It was announced at the Kleeneze Christmas Showcase, a £250,000 tv advertising campaign is to commence on the 21st September, running for 1 month. Whilst this advert is a cracking ad and will definately create brand awareness, using the advert for your own promotions in not a very good idea, well not unless you want to build some SED’s business and not your own. All leads generated through this advert will go to Kleeneze and then is divvied up between SED’s and above. (Correct me if I am wrong). The advert has Kleeneze’s own text number embedded into the clip itself and intereseted parties wanting to know more about Kleeneze will be texting this number and not your own, that is if you decide to use this medium. Although this being a slightly unfair system, I can appreciate why it is being done, Kleeneze I guess, want to make sure that these red hot leads will be taken care of by experienced distributors.
My advice to our team is to capitalise on the TV campaign itself not focusing on the ad but using your own leaflets, flyers, car cards, etc with the Kleeneze logo linking to your own website and ezereach number. The Bids Webshop have rustled up some great fliers for this very purpose.
Posted in Business and Management, Kleeneze, Marketing and Advertising | 
Tags: As Seen On TV, Kleeneze, Network Marketing, retail
4 Responses to “TV advertising campaign”
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I agree on the tv advert about going to SED’s although to be fair to kleeneze they have said they are going to produce one without the text no. for the rest of us to use Julian.
Hi Peter speaking to our Gold SED, Kleeneze is very strict on this and only active sed’s recieve leads. I guess it is only an unfair system if you are not on the receiving end. All networks have something like this in place as some leads do go straight to the source. There has to be a cut off point somewhere and the SED position seems fair in retrospect.
Thank you for another great post.
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I’m a marketer myself and your information always seems to get my business brain going!!
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